Simon Cowell Debuts Latest Competition on YouTube
April 3, 2013
As the lines between “television” shows and Internet content continue to blur, we see evidence of rapid consumerization of Google through its property, YouTube. Perhaps mogul Simon Cowell’s involvement was inevitable; SlashGear announces, “Simon Cowell to Launch Next Competition on YouTube.”
The new competition, called unsurprisingly “The You Generation,” will be judged by executives from Cowell’s production house, Syco, accompanied by a rotation of featured celebrities. Hopefuls enter by uploading their audition videos, and a new finalist will be announced every two weeks. Interesting.
Writer Brian Sin notes a few more new initiatives from YouTube:
“Alongside the launch of Cowell’s new competition program, YouTube will be launching a series of other new series. Ricky Gervais will be launching a series of ‘brand new personalities, sketches and comedy creations’ through his YouTube Channel. Reddit has started a new series called ‘Explain Like I’m Five‘ which breaks down complicated topics into an explanation that is understandable by even (and literally) five year olds. These are important steps that YouTube is taking in order to make itself a viable alternative to regular television.”
Yes, but will it work? We have seen from watching the likes of Netflix, Amazon, and HBO that the world of online entertainment is much more complicated than it should be, not because of technical limitations, but due to squabbles over rights and profits. Will original programming allow YouTube to sidestep that tumult?
Cynthia Murrell, April 03, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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