YouTube Reaches Massive Milestone in Entertainment
April 3, 2013
It’s official; YouTube is one of the world’s most prolific Internet web sites to date. What started out as a small test case by Google has blossomed into a platform for budding musicians, artists, filmmakers, comedians, cats and much more.
On March 20, the company announced that YouTube is now a billion strong. According to “YouTube Hits a Billion Monthly Users” the site now boasts a billion unique users each month. So what’s next for the growing platform?
“In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world. Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month”
Advertisers were right to stand up and pay attention. Nearly one out of every two people on the Internet visit YouTube and monthly viewership is equal to around 10 Super Bowl audiences. One really ridiculous fact is, if YouTube were a country, it would be the third largest in the world behind India and China.
That is a lot of viewers. It seems like Google and YouTube may be giving television a run for its money soon. How big can Google’s rich media operation big? Answer: Really big.
Leslie Radcliff, April 3, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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I wouldn’t go as far as calling a $1.6 billion acquisition [1] a “test case” …
[1] http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google