Laundry Service and Middleberg Hired by Connotate for Marketing and PR
April 11, 2013
Reported on PRWeek, in the article Connotate to Work with Middleberg, Laundry Service, Connotate has hired a marketing and public relations company. A company that can boast such customers as Associated Press, McGraw Hill, Dow Jones, Janus Capital Group and Thomas Reuters, Connotate calls itself “the only Web data monitoring and collection vendor with a broad, uncontested patent portfolio”. The article on PRWeek in its entirety states,
“Connotate, a provider of web data extraction and monitoring services, has picked Middleberg Communications and sister social media agency Laundry Service as agencies of record. The two firms, agencies under 247 Group, are responsible for all aspects of earned, owned, and paid media for the company, including media and analyst relations, social media community management, content marketing, and the development of influencer marketing programs.”
Middleberg Communications has worked with such clientele as Disney, IBM and United Airlines in the past. But perhaps most interesting aspect of Connotate’s choice is the brand, Laundry Service. Laundry Service is a social media agency based in New York that promises to be “timely, fresh and crisp” while managing their clients digital presence. Their name implies cleaning up, which is often the work of PR agencies, although usually less blatantly. No one wants to see a company’s dirty laundry.
Chelsea Kerwin, April 11, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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