Chattering About Big Data

April 22, 2013

As social media outlets such as Twitter continue to grow analysts can tell a lot from what users are tweeting or which topics have the most followers. It seems that Big Data is really buzzing in the Twitter world and created quite a stir in 2012. According to the DataSift article “Who’s Big in Big Data? the data science team at DataSift did an analysis of the amount of social interaction that Big Data received in 2012.

“A record number of Tweets were reported relating to big data within the technology sector in 2012 showing a continual growth of social interaction around ‘Big Data’. Using our sophisticated social data platform, we ran a DataSift Historics query against our hot list of Big Data products and conversations to identify which vendors were the most socially interactive, which domains were the most favorable in publicizing ’Big Data’ Tweets, the quarterly traffic progression for mentions of ‘Big Data’ and the most Tweeted stories.”

From the comparison of the various Tweets concerning Big Data, DataSift was able to determine which topics were the most popular. They then went a step further and looked at which links people shared and what Big Data sites people went to the most. Results showed that over 2.2 million Tweets were generated and Apache was the most popular Big Data vendor. As an added bonus DataSift also was delighted to learn that a BBC news article on DataSift took 2nd place in the running for most shared Big Data stories of 2012. This type of social media analysis not only provides companies with valuable insight for their daily business but also shows who the heavy hitters really are in the Big Data world.

April Holmes, April 22, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

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