Samsung Lies to Users
April 25, 2013
In a move that confirms what many people already know about user reviews, the Tech Spot reports, “Samsung Admits To Posting Fake User Reviews On The Web.” Samsung owns up to paying people in Taiwan to post positive feedback on its Web site, while doing the opposite for a rival company. The Taiwanese authorities are investigating claims made by the Fair Trade Commission. Documents were posted detailing how Samsung hired a marketing firm to catalog posts made on gadget forums.
“PC Advisor points out that Samsung has not yet received anything from Taiwan’s FTC but admit that the “unfortunate incident” did happen. In a statement released on the matter, Samsung said they have ceased all marketing activities that involve the posting of anonymous comments. Furthermore, the company said they adhere to transparent and honest communications with consumers and will work to prevent it from happening again in the future.”
Samsung may also be using the same tactics against its other rivals. Why not just Samsung? Other companies could be doing the exact same thing. Can modern systems also detect this type of content shaping? Maybe a future opportunity is in it.
Whitney Grace, April 25, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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