Larry Page Not Worried About Mobile: Google Has Faced Change Before
May 2, 2013
There is an article titled Larry Page Says Mobile Apps Won’t Hurt Search: ‘The Information Wants To Be Found’ on TechCrunch. It discusses Google CEO Larry Page’s attitude that while mobile may cause some changes to the use of search and the profits surrounding advertising, it isn’t anything to fret over, or anything truly new. He says in the article,
“We’ve been dealing with that issue for a long time… Fundamentally search is an amazing thing for publishers and software developers and other apps. I think, in general, the information wants to be found”…As for the effect of mobile on the company’s bottom line, Chief Business Officer Nikesh Arora argued that focusing on details like Google’s current mobile CPC rates is “the wrong way” to look at these questions” “The right way” is to understand “the new reality where we have all these multiscreens.”
Arora also commented that on any given day, Google will have to provide correct answers across multiple devices to all users. He compared mobile now to search in 1999 in another article titled Google’s Nikesh Arora on Mobile Ads. Meanwhile, Page’s belief that information is out there for whoever is looking is interesting considering that some do want to charge for access.
Chelsea Kerwin, May 02, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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17 Responses to “Larry Page Not Worried About Mobile: Google Has Faced Change Before”
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