Robert Murdoch And The Down Fall Of His Empire
May 6, 2013
Robert Murdoch’s name has been associated with scandal and money loss, but despite the publishing and media giant’s ability to sustain itself, the company keeps digging itself into a deeper and deeper hole. Bloomberg Businessweek details how Robert Murdoch and his company have fallen from grace in recent years, “Robert Murdoch, News Corp. Dodge Phone-Hacking Ruin.” The phone-hacking accusations started when Clive Goodman of News of The World hacked into Britain’s royal family voice mail and then it escalated to include a thirteen-year-old murder victim. These actions led to shutting down the tabloid and an apology tour. He also cleaned house, trying to disassociate News Corp’s ties to political organizations. Many of Murdoch’s former employees were hired for political positions.
News Corp. still proves to be going strong, despite the missteps of the past few years. How?
“ ‘The big win for Murdoch is that as much coverage as it got in the U.S., the crisis didn’t jump the Atlantic,” says [Richard Levick, a lawyer in Washington who runs a firm specializing in corporate crisis management.]. “They were able to cordon it off as largely a British story.’”
The US may have downplayed the story, which has helped the company survive, but never doubt the power of an angry British public. Murdoch’s reputation has been soured. His next negative move could be fatal.
Whitney Grace, May 06, 2013
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