Target Market for Google Glass Discussed
May 14, 2013
Urban professionals and early tech adopters may be the target audience Google has in mind for Google Glass but the writer of a recent article from ZDNet, “Old Age is the Killer App for Google Glass,” would not be surprised if the aging Baby Boomer generation becomes the most enthralled with this new technology.
The problems of old age are no secret and ZDNet glosses over a quick list: dementia, difficulties walking, brittle bones and more. Remember the ”Help, I’ve fallen and I can’t get up” ads in the 90’s? We’ll let you put two and two together on that one.
According to the article:
“The possibilities for Google Glass are huge in this older market. Why do companies chase the 19 to 25 year old demographic? Those kids have little money and the entire generation has lousy job prospects. The Baby Boomers of Generation A are the largest and wealthiest demographic of them all. They will love Google Glass. Google’s rush to Google Glass makes perfect sense if you consider that founders Larry Page and Sergey Brin are 40 and 39 years old, respectively. With every day, they have more and more in common with 60 year-olds than with 20 year-olds.”
ZDNet suggests that Google has brought Ray Kurzweil on to ensure that they are getting the inside scoop on the complete integration of biology and technology — the singularity. This, in addition to the other posits made, is a very harsh assessment and makes us question the entire list of assertions in the article.
Megan Feil, May 14, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
