Implications of the Increase in YouTube Videos
May 20, 2013
It is interesting to think about the idea that there are “6 Billion Hours of Video Watched on YouTube Each Month” and the site was only launched in 2005. Not only are 6 billion hours of video watched each month but that is 50 percent more than last year. Plus, now they are getting more than 1 billion unique visitors every month.
Consequently, content is incredibly more diverse and the audience of YouTube is equally more diverse than when the site launched 8 years ago. YouTube has identified the audience that marketers want to reach and they are not an age group as the name implies: Generation C.
This describes who this group is and why they are important:
Gen C is a powerful new force in consumer culture. It’s a term YouTube uses to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset defined by key characteristics. About 80 percent of Gen C is made up of millennials, YouTube’s core (though by no means only) audience. At Think Insights, there is some interesting new data on Gen C. For example, Gen C influences more than $500 billion in annual consumer spending in the U.S. alone.
While Generation C does not sync up to a particular age group, Nielsen has shown that YouTube reaches more U.S. adults aged 18-34 than any cable network. There is little doubt that advertising will follow their audience as it has done in the past. There is uncertainty about reading — is the future of reading watching videos?
Megan Feil, May 20, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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