Social Media Marketing for Beginners, the Risks and Rewards
May 21, 2013
To learn how to attract the targeted clientele, read the article Engaging and Entertaining With Social Media Marketing on Marketing Promotion. The article cautions against hiring expensive (and often fraudulent) social media marketing firms. Many of these companies use tricks to appear to be creating lots of ads and yet they are not generating any interest, or even being seen. The article also urges those new to social media to copy (or be inspired by) other company’s use of Facebook, Twitter and the like. The article goes on,
“The information gathered from your social networking strategy will allow you develop more appealing, user-friendly approaches. Additionally to your website, you can make a Facebook store that will be accessible from any posts you make. Those who use Facebook often wander around the site and can look through your product selection and make purchases without leaving Facebook. This way, Facebook users you want to turn into customers will be able to stay on Facebook and still make purchases for you.”
Additionally, on Twitter there are tools like Tweepi and Twellow which enable you to discover the audience you want to target, and make sure that they see you too. The article also reminds that social media marketing is meant to generate revenue, not “reaction.” At ArnoldIT we promote the best methods of utilizing social media marketing and caution against unnecessary risks.
Chelsea Kerwin, May 21, 2013
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