Positive and Negative Future Implications of Crowdoptic
May 24, 2013
The attempt to mine for insights in big data is not a new concept. The Huffington Post confirms this as they describe one of the more interesting pushes in this area. We learned more about Crowdoptic in “Visual Data Mining from Crowdsourcing: From Augmented Reality to Augmented Security?”
On the ever-continuous hunt for elusive metadata-laden images and other files, Crowdoptic focuses on the majority rules idea. This technology filters through files to find ones where people are/were “crowding” to click photos. Additionally, they can pinpoint hotspots within that given location where people are physically focusing their cameras. Of course this can be done in real time.
The article discusses this technology’s potential for augmented marketing and advertising:
“The potential uses for this kind of technology in business and marketing are still to be explored fully. The technology basically identifies what is holding the attention of people at a place at a given time. It is basically like Twitter trending, but with images posted online. And if the company’s claims are anything to go by, if they have a target location and time, the technology is capable of mining online visual data and pinpointing events or places that many people focus on with their smartphone cameras (basically, what people are looking at) in a matter of seconds.”
Not only marketing is discussed, but also security — for purposes of justice but also excessive surveillance such as in Orwell’s “1984.” Keep these new controversial technologies coming in; this is better than Hollywood gossip.
Megan Feil, May 24, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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