CNet Rains on Google Glass Parade with Report of Low Interest Among American Consumers
June 13, 2013
On CNet on May 15, 2013, an article appeared titled 90 Percent of Americans Won’t Wear Google Glass, Survey Says. It reports that most Americans are not only uninterested in buying Google Glass, (especially at the price of $1500) but that they have strong feelings against the new product. The reason for this is explained in the article,
“People seem concerned that they will cease to be people. Or, as Joseph Farrell, EVP of operations for Bite chewed it to Mashable: “At best, they see a Glass user as someone who prioritizes information access over a personal connection with others… At worst, they fear social sleights of hand: researching topics, recording video, or Googling a person in mid-conversation. Overall, what Glass offers is a combination of high social rejection with features the average person simply doesn’t value over their current smartphone.”
The article suggests that part of the problem is that Google tends to market to its own employees, who do in fact probably value information access over everything else. This news must have come as shock to Google, which has been happily accepting praise over its innovation for some time. But if the numbers from Bite Interactive are correct, they will certainly dampen Google’s spirits. They may have overestimated the willingness of the American people to change.
Chelsea Kerwin, June 13, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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