Google Ready to Vie with Amazon Web Services
June 30, 2013
We thought Amazon was looking at Google’s technical presentations and papers, then moving more quickly along paths on which Google was dallying. Now ZDNet informs us that the search giant is stepping up in, “Google Sets Up to Challenge Amazon Web Services.” The article reports:
“Google’s move to make its Compute Engine generally available sets up an duel with Amazon Web Services. Keep in mind that Google is playing catch up, but a recent set of moves should make things interesting.
“On Wednesday, Google took the wraps off the Google Compute Engine. It also moved to support PHP, a popular programming language, with Google App Engine. At Google IO 2013, the search giant had a key track for its cloud platform. Engineers talked persistent disk, redundancy, scaling, storage and pitched developers on spinning up an instance for less than 2 cents an hour.
“Presentations at Google IO included benchmarks showing better performance of Google Cloud Engine relative to ‘an unnamed competitor,’ which was obviously AWS.”
See the article for specifics, but the list of advantages shows Google can pose a strong challenge to AWS. Writer Larry Dignan notes that Google has the engineering experience, infrastructure, credibility, and finances to pursue a “cloud pricing race to the bottom.” Still, it is up to them to show customers why they should make the switch; support, established partnerships, and longevity are on Amazon’s side here. We shall see what happens as the competition continues.
Cynthia Murrell, June 30, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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