Report Outlines Global Customer Experience Management Field
July 3, 2013
Now here is an interesting factoid. If this finding is accurate, the customer experience management field is undergoing quite the boom. SBWire points to a recent study from market research firm Research Moz in, “Global Customer Experience Management Market 2012-2016: Latest Industry Research Report.” The report asserts:
“Global Customer Experience Management (CEM) market to grow at a CAGR of 20.79 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased number of customer touch points. The Global CEM market has also been witnessing a growing demand for mobile analytics. However, integration of multiple communication channels could pose a challenge to the growth of this market.”
The report, Global CEM Market 2012-2016, is the result of a global market-analysis effort in consultation with industry insiders. The press release emphasizes that it also forecasts the CEM landscape over the near future, as well as covering prominent vendors in the field; see the write-up for specifics. The full report can be purchased here.
Cynthia Murrell, July 03, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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