Failed Digital Media Initiative Blamed on BBC Executives Optimism and Misrepresentation
July 4, 2013
The article titled Ex-BBC chief and Others May Be Quizzed Over 100m Pound DMI Debacle in The Guardian speaks to the independent review taking place to get some answers regarding the BBC’s disastrous Digital Media Initiative (DMI) which was finally tossed in May 2013. The review will go back to 2011 and can question any and all executives involved in the scandal. Traditional information companies face serious challenges, as the debacle exposes. The article states,
“The review will examine the oversight of the project and whether its financial management arrangements were fit for purpose, the trust said. It will also question whether corporation executives and the BBC Trust were appropriately informed about the risks and costs associated with DMI. Executives are likely to be pressed on whether they were aware of concerns raised by an internal whistleblower in 2010 and again in 2012 about the projected cost benefits of the project.”
There are many questions surrounding the failed initiative, especially due to claims by MP’s on the PAC as well as Margaret Hodge, the chair of the PAC, that they were given misleading information that was overly optimistic or even just an outright lie. Mark Thompson in particular has been accused of misrepresenting the progress of DMI. Anthony Fry, the BBC trustee, mentioned that some of the problem was probably the result of the success of the iPlayer, resulting in an overconfidence bordering on arrogance in some of the executives dealing with DMI.
Chelsea Kerwin, July 04, 2013
Sponsored by ArnoldIT.com, developer of Augmentext.
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