OpenText Releases Web Experience Management Solution
July 27, 2013
From OpenText we read an interesting article called “Next Generation Web Experience Management.” The majority of the article discusses the context in which Web Experience Management (WEM) is needed. We also learned that OpenText has released a WEM solution.
According to Aberdeen Group research, leading organizations are delivering consistent and relevant messages. Not only are they doing that, but they also send these messages across multiple platforms.
The article states:
“The right technologies are required to deliver brand experiences in an efficient, pleasing, and consistent manner to the consumer at every touch point. For experiences to be satisfying (and build brand equity in your products and services), they should be rich, consistent, and personalized. Today’s consumer expects highly tailored, adaptable, and even predictable digital experiences. Web Experience Management (WEM) facilitates the management and optimization of experience across a variety of channels and platforms to create compelling customer experiences, promote consistent omni-channel brand experiences, and improve engagement with responsive design.”
Technology as a vessel to deliver the brand experience is not a novel concept, but the extent to which more doors are opening in this area — such as web experience management — is noteworthy indeed.
Megan Feil, July 27, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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