Marketers! OdinText Can Help You
July 28, 2013
I saw a flurry of links to a news release titled “New Patented Text Analytics Analytics Approach [sic]” about a text analytics package. The company receiving the patent is OdinText / Anderson Analytics. The company asserts that it provides a text analytics system for market research professionals. I was intrigued by an “analytics analytics approach.”
The news story describes US 8,475,498, “Natural Language Text Analytics.” The abstract states:
A method of text analytics includes filtering a plurality of unfiltered records having unstructured data into at least a first group and a second group. The first group and said second group each include at least two records and the first group is different than the second group. The method includes determining a first proportion of occurrence for a term by comparing a first number of records having at least one occurrence of the term in the first group to a first total number of records in the first group, determining a second proportion of occurrence for the term by comparing a second number of records having at least one occurrence of the term in said second group to a second total number of records in the second group, and comparing the first proportion of occurrence to the second proportion of occurrence to yield a resultant comparison occurrence.
Anderson Analytics’ Web site says:
We Focus on Getting Accurate and Relevant Data. Quality research starts with quality data, and the best answers come from well thought out questions. Whether we are working with internal business data or gathering primary research, we make sure that projects are of correct and sufficient scope to accurately address the business need.
I scanned the document and thought about Ramanathan Guha’s programmable search engine and context server invention; for example, US 8,316,040 and its related inventions from 2007 forward. The Guha system and method are quite different from the Odin/Anderson system and method.
If you are an NLP savvy marketer, you may want to take a closer look at OdinText. The system “overcomes, alleviates, and/or mitigates one or more of the aforementioned [references a list of known NLP search problems] and other deleterious effects of prior art.
Google and Dr. Guha, you may have some work to do.
Stephen E Arnold, July 28, 2013
Sponsored by Xenky
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Yes, it seems they have a lot of work to do
Uli