Spotter Makes its Name with Sarcasm
August 5, 2013
While we are generally cheerleaders for all things big data and analytics, we are not blind to its weaknesses. One major weakness of most big data platforms would give it a devil of a time parsing much from, say, an episode of Seinfeld. That’s right, we’re talking about its inability to detect sarcasm. However, Slashdot thinks it might have the answer, according to the recent article: “Tech Companies Looking into Sarcasm Detection.”
According to the story:
Spotter’s platform scans social media and other sources to create reputation reports for clients such as the EU Commission and Air France. As with most analytics packages that determine popular sentiment, the software parses semantics, heuristics and linguistics. However, automated data-analytics systems often have a difficult time with some of the more nuanced elements of human speech, such as sarcasm and irony — an issue that Spotter has apparently overcome to some degree, although company executives admit that their solution isn’t perfect. (Duh.)
Spotter is really making a name for itself. We fell in love with the company a long while ago, after an Arnold IT interview set the tone. This is a sharp company and if their sarcasm detection comes through, they’ll be industry leaders.
Patrick Roland, August 05, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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