Brin and Synthetic Beef: Connection to Search?

August 6, 2013

I read “Google’s Sergey Brin Bankrolled World’s First Synthetic Beef Hamburger.” Quirk of a wealthy wizard? More significant signal about search? My view is that this synthetic beef media event is one tile in a larger mosaic of Google’s burgeoning role in synthetic biology. It is a relatively short journey in a modern synthetic biology lab from “meat” to self-assembled nano-devices. The journey may take years, but the conceptual distance is measured in the size of proteins. And search? Easy. A nano-system with a display in one’s eyeball and associated devices living happily in my chubby self is the ultimate in personalized advertising delivery. More important, the path from meat to cyborg passes through medical applications. If a person has a DNA or protein centric disease, that walk from meat to cyborg might allow physicians to remediate genetic diseases. From a government’s point of view, the journey might wander close to a military reservation. I commented on this application of nanotechnology in my article in the Public Intelligence Blog. Dot connecting underway. For information about our new for-fee briefing on Google and synthetic biology, write seaky2000 at yahoo dot com.

Stephen E Arnold, August 6, 2013

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