Dead Trees Still Have Fans
August 19, 2013
Print is dead, right? Nope. According to a recent survey conducted by Rasmussen Reports three out every four adults prefer to read a traditional paper book when asked the question: Would you rather read a book in a traditional printed format or on an electronic book-reading device like a Kindle? The results are discussed in the article, “75% Prefer Traditional Book To Electronic Reading Device.” In a phone survey, 1,000 adults were polled about their book reading habits on July 11-12, 2013. The respondents were asked the following questions:
“1. When was the last time you bought a book of any kind – within the last month, within the last three months, within the last six months, within the last year or more than one year ago?
2.When you buy a book, are you most likely to go to an actual bookstore, go to some other retail store, order it over the Internet or download it to your e-reader?
3. Would you rather read a book in a traditional printed format or on an electronic book-reading device like a Kindle?
4. Regardless of what you prefer, do you usually read a book in the traditional printed format or on an electronic book-reading device like a Kindle?
5. Have you ever seen a book title in a traditional bookstore and then, instead of buying it in the store, downloaded it to your computer or electronic reader?
6. How important is the price of books in your decision whether to get an electronic book-reading device?”
Fifteen percent enjoy using electronic devices, while ten percent are left undecided. A 95% confidence level and a 3% margin of error make this an accurate survey, except for a few factors. What was the age group of the respondents? Baby Boomers and older are most likely traditional book fans, because it what they have been conditioned too. Generation X is probably divided in favor and against, while the Millennials are more of a digital generation. The results may be accurate, but the demographics are skewed. Traditional books will be around for a while longer; a niche group will always prefer them like music on vinyl.
Whitney Grace, August 19, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
