Inkling to Underpin Prominent Academic Publishers in the Digital Realm
August 20, 2013
Well, this is an interesting move. PaidContent reports, “iPad Publisher Inkling Nabs $16M and Partners with Pearson and Elsevier.” The series C funding places Inkling’s Habitat platform at the heart of Pearson‘s and Elsevier‘s digital operations. The article informs us:
“Pearson — along with McGraw Hill — has already invested in Inkling a couple times, but now Inkling’s cloud-based publishing platform, Habitat, will serve as both Pearson and Elsevier’s primary digital content development platform, with all of their new digital content being constructed through it. Elsevier will also bring 650 existing medical textbooks to the platform. Right now, Inkling has around 550 titles available for iPhone, iPad and web.
“The $16 million funding round was led by Sequoia Capital. Inkling raised $17 million in August 2011 and an unspecified amount from McGraw-Hill and Pearson earlier that year. CEO Matt MacInnis told me the funding will be used to help large publishers integrate Habitat into their product workflows, as well as to ‘address the next tier of large publishers who will be using Habitat’ by hiring more people.”
Hiring is good, and a few new VPs have already been put in place. Founded in 2009, Inkling strives to reimagine learning materials by breaking down the assumptions that remain from our history with paper-based books. We are reminded of another Elsevier smart-content business, the engineering-focused Knovel, and are happy to see that site is still going strong. We hope Inkling fares as well with this new deal.
Cynthia Murrell, August 20, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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