Move Over Watson And Make Room For Your Inventors
August 26, 2013
IBM, the creators of the AI Watson, are being tapped for analytics and not the talking machine. EuroCIS describes in the article, “NS Shopping Selects IBM To Transform Customer Experience With Mobile And Analytics Technologies” how the South Korean home shopping network NS Shopping has hired IBM to make new innovations in customer experience and the company’s technology infrastructure. NS Shopping is basically getting a technology overhaul from IBM’s Smarter Commerce. Big data is coming into play, as are mobile applications for connected customer experience across multiple devices.
NS Shopping wants to reach the mobile shopping market. It wants its customers to be able to shop whenever and wherever they want, instead of relying on traditional channels as a sole means of profit. The big data push is a good move and will give NS Shopping the business insights it needs to drive customer relations and profit margins.
It also gives the company an entirely new approach to customer relations:
“IBM technology will also allow NS Shopping to have a centralized, real-time view of customer and product data from across the company to better manage its supply chain and ensure effective order fulfillment. This visibility will give NS Shopping the insight and confidence it needs to further expand its product assortment to solidify its place as a one-stop shopping option. Rolling out these new capabilities is also a critical step in expanding the company’s omnichannel sales platform and achieving its long and short-term growth agenda. “
A fine example of a company transitioning to the mobile masses and falling fate to the big data boom. It is a step forward for driving the economy, albeit the South Korean economy. The US is doing this too.
Whitney Grace, August 26, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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