The New 3DEXPERIENCE
August 26, 2013
Combining words and spelling them all in capital letters is one way to get attention, but does it also bring attention in a negative way? That might be the case according to Market Watch in “Dassault Systemes Announces Groundbreaking User Experience Of Its 3DEXPERIENCE Platform And a New Cloud Portfolio.” The article is a press release hyping up Dassault Systemes’s newest innovation the V6 Release 2013 that brings a unified navigational interface for the 3DEPXRIENCE designed for on site and for the public and private cloud.
Indeed it does move the company forward and it will benefit its clients with its many new features, but this one draws our attention the most:
” ‘This release brings a disruptive new user experience and the value of a business application at every single level of the company, transforming the world of IT platforms,’ said Monica Menghini, Executive Vice President, Industry & Marketing, Dassault Systemes. ‘Our new navigational user interface is so intuitive that we wanted to give it a name: ‘IFWE Compass,’ because in business it is always a question of considering ‘what if’ scenarios to find the right path. This new release of the 3DEXPERIENCE platform will help business leaders connect ideas, people, data, and solutions to create experiences that delight their customers and inspire brand loyalty.’ “
Okay, we give that the press release is not negative, but the new ‘IFWE Compass’ sounds an awful lot like regular search rehashed in techno jargon. Honestly, the new upgrade sounds good, but why not call the “navigational user interface’ what it is without relying on outdated babble. Really 3DEXPERIENCE? What is this, the nineties?
Whitney Grace, August 26, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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