Clarabridge CEO Reveals Company Strategy
August 30, 2013
The One Million by One Million Blog recently published an interesting piece on the unique tactics one CEM solutions provider is using to distinguish itself from the competition in the article,“Thought Leaders in Big Data: Interview with Sid Banerjee, CEO of Clarabridge.”
In the article, Sid Banerjee, the CEO of Clarabridge, a leading provider of Intelligent Customer Experience Management (CEM) solutions, offers his take on the ways that his company has utilized big data volumes to its advantage by inventing tools that sift through it and gather actionable intelligence from that data.
Banerjee said:
“We are not primarily selling a marketing solution, but a customer experience management solution that helps keep customers happy. You can use the same technology and apply it to marketing – providing a service to a customer or predicting what a customer might want to buy.”
Clarabridge is not the only company offering predictive analytics tools but it one that offers a customer centered experience and that is continuing to evolve to match an international market.
Jasmine Ashton, August 30, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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