New Marketing Angle from TIBCO
August 30, 2013
TIBCO has something new to offer its clients, according to the main Web site in the press release: “TIBCO Enterprise Message Service 8.9 Helps Businesses Scale And Streamline IT Systems.” So what exactly does that mean? The company has updated its enterprise messaging platform to version 8.0. The new message platform allows administrators to monitor and configure their EMS servers from a centralized location. Plus TIBCO added the new Java Message Service (JMS) 2.0 specification, which is the latest messaging standard.
TIBCO want to make sure that it does not fall behind in the fast-paced IT market:
” ‘To remain competitive in today’s environment of ever-increasing data volumes, organizations must develop a strategy to scale and streamline IT systems to support business growth while reining in costs. EMS version 8.0 goes a long way to help organizations do just that,’ said Denny Page, chief engineer, TIBCO. ‘The new Central Administration capabilities greatly simplify the management of large complex deployments, while support for JMS 2.0 with its simplified APIs, help reduce application development costs.’ “
Despite the 8.0 upgrade, the JMS 2.0 is the big attention grabber, because it is the first time in over a decade that TIBCO updated its JMS specifications. The main reason is TIBCO wants its product to handle larger message loads and perform more applications on a server. The new marketing angle is TIBCO is going faster to meet its clients’ demands. The times are moving faster and faster.
Whitney Grace, August 30, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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