Commerce Search Gets A Tad Bit Better With Enhancements

August 31, 2013

What is the difference between an enhancement and an upgrade? An upgrade indicates a whole new system and solutions for bugs. An enhancement implies that the current piece of software works well, but it is only being made better. Exorbyte, a commerce search application, announced its “Enhancements and Optimizations In July 2013.” The enhancements and optimizations for Exorbyte come in the form of two new features. The first feature is face normalizations that allows users to map different spellings and variations under a single facet value. Another cool thing about this feature is that users can specify the number of times an individual facet value appears in a search. This can push rarer data into search results and limit alternate forms of a query.

Here is the neatest new feature for query-based ranking:

“It is now possible to influence the ranking based on the query itself, allowing for even higher result relevancy and hence conversions. In a global ranking rule search terms can be defined that trigger this ranking rule to come into effect. For example, you can specify that the ranking rule “boost the category toy” is only activated when the query contains the word “ball”. If the query term was not used as a restriction, the category “toys” would always be boosted. For example if the query term was “golf” toy golf products would be placed on top, although users might expect professional equipment, so that this rule should not apply. So the query-based ranking allows you to tune the relevancy in cases.”

Putting the intelligence in intelligent search. It also reminds me of using an auto-tuner to pick up the proper frequency. Features like these help normalize search and make the results useful to the user. Exorbyte asserts it can eliminate the need for facet normalization with its software.

Whitney Grace, August 31, 2013

Sponsored by ArnoldIT.com, developer of Beyond Search

Written by Stephen E. Arnold · Filed Under ECommerce, News, Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.