Sorting Through Big Data the Right Way with Web Analytics
September 11, 2013
On B2C, an article titled 5 Web Analytics Truths for Smart Digital Marketing mentions different approaches to finding the relevant data for your business. The first suggestion is catering to the staff on hand. People at different levels have different focuses, and an open conversation about what they want to learn from the data at hand might be invaluable. At the same time, how you view the data in powerful tools such as Google Analytics can make all the difference to the impression it makes on you. The article explains,
“Today’s analytics platforms… are very powerful and allow us the ability to go beyond simplistic hit collection, and really dive into rich data and patterns. You can easily report and derive insights with visitor segmentation, have quick visibility into buyer or non-buyer behavior, group content by asset type, measure gated or ungated content consumption, and relatively easily run a cohort analysis. These are just a few views that could be utilized when segmenting your data.”
Another piece of advice is to optimize while tracking everything you can. Keeping technology up to date is imperative, yes, but only if you are using it to its full potential. Altogether, the article provides a handful of the painful truths about the reality of smart digital marketing.
Chelsea Kerwin, September 11, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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