Leading Publishers: Not What You Think
September 26, 2013
I took a look at the data in “Sensor Tower Publisher Worth Leaderboard – iOS – All-Categories”. Alas, there were no data about the methodology, the time period, or the criterion. Serious flaws, but the list is interesting. The list contains some suggestive information.
For example, the list does include game application developers, Facebook, and Google. There is only one property — ESPN — that I consider a traditional “publisher” but I have to stretch my own connotation of publisher to make ESPN a familiar face amongst the new kindergarten class.
Absent are folks like Bloomberg and Reuters. These are companies which have spent money on creating applications which provide these publishers with a channel to a mobile and tablet users. With the demise of NEXT (yet another Thomson Reuters’ new media initiative), I wonder if traditional publishers will make a Sensor Tower type list.
The list contains a large number of games along with outfits like Google. A few years ago, I wrote a monograph called Google: The Digital Gutenberg. Perhaps Google really is a publisher and not an online advertising company.
Assume the listing is accurate for a mobile/tablet demographic. The failure of a traditional publisher to crack the Top 40 underscores the rather disappointing results from the Herculean effort expended by publishers to remain in the game.
Stephen E Arnold, September 26, 2013
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