Applied Relevance Enters Big Data Market
September 30, 2013
We have discussed multiple times how big data is not a new concept, yadda, yadda. Moving on with the trend, Applied Relevance is one of the few companies we have read about that admits to it. It is a good marketing gimmick, especially since the company has a new product called Epinomy that offers instant enterprise intelligence. We have never heard this name before and can only come to the conclusion that Applied Relevance wants neologism “Epinomy” to be a term synonymous with big data. Reading through the description of Epinomy it acknowledges all of the right information about big data, meaning that it contains every little ounce of data about an organization and harnessing it can be beneficial.
The biggest problem about big data is how to discover the information across all of the types, storage systems, and platforms. Epinomy points out that an even bigger challenge is the enterprise system. That is where Epinomy says it comes in and takes control of the situation:
“Epinomy is all about making enterprise information easy to find and enabling real-time decision making.”
It highlights the key features: tags, explore, discover, and find. Basic stuff, but apparently they are offered in a new way. The biggest concern we have is how to pronounce the word: epinion-mee, epin-o-me, e-pin-omy? Any hints?
Whitney Grace, September 30, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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