The Stats behind the Social Networks
October 11, 2013
Who uses what social network? Younger kids say Facebook is old school and have moved onto younger pastures and older folks tend to stick with the social media they become accustomed to. These are just general trends that I hear in passing, but for cold hard facts I turned to a Business Insider article entitled, “A Primer On Social Media Demographics.”
BI Intelligence conducted a report that broke down the various demographics about who uses what social network. The main purpose of the report was to provide companies with data for them to target consumers:
“Being able to identify the demographics of social media audiences at a granular level is the basis for all targeted marketing and messaging. The report also spotlights the opportunities that lie ahead for each social network, how demographics affect usage patterns, and why some platforms are better for brands than others.”
The numbers are quite interesting. Facebook still remains the standard for most users, especially with a surprising 86% outside the US. Instagram and Pinterest are female driven networks, while men prefer LinkedIn and Google+. Twitter remains mostly for the younger folks, as does Tumblr. Then there are these people from Marketing Land: “Who Are The 15 Percent Of Adults Who Do Not Use The Internet?” The numbers dwindle down to 38 million people who do not use the Internet and they are people in the over 65 range with less education and money. The reasons are that many people in this age group claim not to need it or find it difficult to learn. Also they are paranoid about hackers and rely on friends and family to do the surfing for them. Such thoughts are relics of the past and are annoying to marketers. I will say, though, I will not sign up for paperless billing, so maybe I am a relic.
Whitney Grace, October 11, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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