Search Wizards Speak: Oleg Rogynskyy, Semantria
October 28, 2013
Semantria is a company focused on providing text and sentiment analysis to anyone. The company’s approach is to streamline the analysis of content to that in less than three minutes and for a nominal $1,000, the power of content processing can help answer tough business questions.
The firm’s founder is Oleg Rogynskyy, who has worked at Nstein (now part of Open Text) and Lexalytics. The idea for Semantria blossomed from Mr. Rogynskyy’s insight that text analytics technology was sufficiently mature so that it could be useful to almost any organization or business professionals.
I interviewed Mr. Rogynskyy on October 24, 2013. He told me:
At Semantria, we want to simplify and democratize access to text analytics technology. We want people to be able to get up and running in no time, with a small budget, and actually derive value from our technology. The classic story is you buy a system worth $100k and don’t deploy it.
Semantria focuses on a class of problems that a few years ago would have been outside the reach of many firms. He said:
We make it simple for our clients to solve the following problems: First, some organizations have too much text to read. For example, a Twitter stream or surveys with many responses. Also, there is the need to move quickly and reduce the time to get to market. Many survey results come with an expiry date before they’re irrelevant. Then there is reporting the information. Anyone can use their Excel smarts to build simple/interesting reports and visuals out of unstructured data. But that can take some time, and Semantria accelerates this step. Finally, users need to analyze text with the same impartiality each time. A human might see a glass as half full or half empty, but Semantria will always see a glass with water.
One of the most interesting aspects of Semantria is that the company delivers its solution as a cloud service. Mr. Rogynskyy observed:
We are happily in the cloud, and in the cloud we trust. We have android and iOS software development kits in the works, so whoever wants to talk to our API from mobile devices will be doing it with ease very soon.
You can get more information about Semantria at https://semantria.com.
This interview is one or more than 60 full-text interviews with individuals who are deeply involved in search, content processing, and analytics. You can find the full series at www.arnoldit.com/search-wizards-speak.
Stephen E Arnold, October 28, 2013
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