Bing Continues Making Changes to Shopping Search Experience
December 4, 2013
An article titled Bing Sunsets Shopping Search, Integrates Directly Into Web Results on Search Engine Watch offers some insights into Bing’s attempts to improve its shopping experience. Bing announced in August that they are working to improve shopping results and more recently that they are retiring the “dedicated shopping experience” in favor of a user intent model.
The article explains:
“Using Bing Snapshot technology, certain search queries will return snapshots of various products in the right side column. Clicking on these products will produce a different result set of vendor sites that sell that particular product. Those results will also contain a carousel of similar products or models directly under the search box. Reviews, product specs are also included as snapshot information in the sidebar, as are prices from various vendors who purchase Bing ads.”
Bing is working to gain on Amazon, the company to beat worldwide when it comes to online shopping. Bing’s user intent plan is shaped around logical connections between queries and product comparisons. Bing is trying to move away from keywords and toward understanding what the user really wants. The integration of shopping results into the main experience is meant to provide for an improved proficiency.
Chelsea Kerwin, December 04, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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