Big Twitter Upgrade
December 7, 2013
Twitter revamped its apps for Android and iPhones the other day, says Business Insider in the article: “New Twitter App Features.” The upgrade comes after Twitter decided it wanted its users to find content a lot easier and direct messaging has been altered as well. Twitter made the strategic decision to incorporate TV Trends into the app.
It has been tested over the summer and adds a new level of interaction between users:
“The basis of the TV trends section is that you can chat about your favorite show with other fans but that seems to be about it. All you need to do to access it is head to the “Discover” section of the app. Enter the trending option and head all the way down to the bottom. After that, you can talk about it various elements of either “American Horror Story” or “Late Night with David Letterman.” This is where filters come into play since each sub-section only posts the most prominent tweet.”
Timelines now flow into the trending section with the most prominent trends displayed. Filters also work in this section by providing insight into local areas, events, and conversations when you adjust the parameters to find local content.
Twitter has added another sophisticated layer to the social tool. Researchers can use it to discover trends in actual real-time as well as connecting people on a more local level. It does contribute to the privacy invasion factor, kind of creepy if you ask me.
Whitney Grace, December 07, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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