HP Leaps into E-Commerce Software Sales with HP Pronq

December 18, 2013

The article titled HP Launches Portal to Sell Its Software Online on eweek introduces the HP Pronq effort. No, that’s not a typo, but a new business that will sell HP software. Still confused?

The article states:

“The Pronq portal currently offers HP’s Fortify on Demand security service, Agile Manager, Vertica, Performance Anywhere and Service Anywhere solutions. “Pronk” is an actual word that is defined as jumping up into the air or moving forward by leaps and bounds, Caroline Tsay, vice president of Web and eCommerce at HP’s Software division, told eWEEK. “It’s a metaphor for what we’re trying to do with Pronq, with the attributes of agility and ease of use,” Tsay said.”

The launching of this new business is meant to draw more attention to HP as a software provider. Often HP gains more attention as a PC and printer brand, and with Pronq the company is working to put their software in the limelight. Pronq is using Drupal, the content managing system, and a private cloud different from the HP public cloud OpenStack-based infrastructure. Careful to avoid the insinuation that by selling software directly through Pronq HP is trying to outmaneuver or work around their partners, Tsay claims the e-commerce business will actually “complement” the sales teams and “support” HP’s channel partners.

Chelsea Kerwin, December 18, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under ECommerce, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.