EasyAsk Upgrades Musician Superstore Website Search
December 27, 2013
The article titled Metakinetic Teams Up with EasyAsk To Provide A New On-Site Search Solution To Andertons on the ecommerce agency Metakinetic’s website promotes the partnership formed in order to overhaul their top client’s site search. Andertons superstore for musicians is being upgraded, the article explains,
“The solution from EasyAsk has been rapidly deployed as a Software as a Service (SaaS) solution and empowers Andertons to take control of a single solution for their on-site search, navigation and merchandising functions. Using natural language processing, the solution allows Andertons to give its website visitors an easy and intuitive way to navigate the site, helping them to easily find the product for which they are searching.”
The natural language capability offered by EasyAsk taps into the unstructured data on the products and makes it searchable. Keywords from product descriptions will ensure that every relevant item appears, but the user also has the option of placing limits such as price minimums and maximums. A Director from Metakinetic named Darren Bull lauded the EasyAsk team for their professionalism and efficiency, and claimed perfect confidence in seeing an uplift in sales as a result of the changes made. Online customers have high expectations for the ease and ingeniousness of shopping websites, and the adjustments to the Andertons’ might have just brought them into the 21st century, just in time for Christmas.
Chelsea Kerwin, December 27, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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That is a very good tip particularly to those new to the blogosphere.
Simple but very precise information… Thanks for sharing this one.
A must read article!