Startup Aviate Acquired by Yahoo for Homescreen Improvements
January 27, 2014
The article titled Yahoo Announced That It Has Acquired “Intelligent Homescreen” Startup Aviate on TechCrunch delves into Marissa Mayer’s opening words at the Consumer Electronics Show, where the Yahoo CEO was a keynote speaker. Mayer promises that Yahoo’s intention is to make homescreens “smarter and more personalized.” Her comments are outline in a Yahoo blog post where Aviate’s work in auto-categorizing apps to bring the relevant ones to the surface. “By using signals to understand your context – WIFI, GPS, Accelerometer, Time, etc – Aviate automatically surfaces information at the moment it’s useful.” The article mentioned that the Aviate team will most likely join Yahoo.
The article also states:
“Note that Aviate is an Android product, and the blog post says Yahoo plans to make it “a central part of our Android-based experiences in 2014 (and beyond)” — not, it seems, on iOS. When it was independent, Aviate did tell us that it had iOS plans, but I’m guessing its capabilities would be significantly limited.”
The service could be the new clippy or the adaptive menu system that Microsoft uses. By that I mean it could be sometimes helpful, possibly annoying. The article did mention that Yahoo intends to make Aviate a “central” aspect of their plans for their work with Android in the future.
Chelsea Kerwin, January 27, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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