More Time Spent Watching Online Videos and Ads in 2013
February 6, 2014
The article titled Online Content Videos Break Record with 52 Billion Monthly Views on SearchEngineWatch reports on the tripling of views of online content videos from Google (mainly through Youtube), Facebook and AOL coming in third place.
Ad views have also skyrocketed, as the article states:
“Time spent watching video ads totaled 13.2 billion minutes in December 2013, with AOL delivering the highest duration of video ads at nearly 1.9 billion minutes. Video ads reached 55.6 percent of the total U.S. population an average of 204 times during the month. In December 2012, time spent watching video ads totaled 4.1 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 966 million minutes.”
Youtube channels were also ranked, and VEVO, the video music channel held onto the first place with 38.5 millions viewers for December 2013. Fullscreen came in second and ZEFR third. It is also noted that video ads accounted for almost 6 percent of all all minutes spent watching online videos in December 2013, up from just below 2 percent in December 2012. The most popular ad? Turkish Airline’s Kobe Vs. Messi: The Selfie Shootout. It does not seem to leave much time for book-learning.
Chelsea Kerwin, February 06, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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