Russian Yandex and Facebook Strike a Deal
February 6, 2014
The article titled Russian Search Engine Yandex Sets Facebook Firehose On Full Blast on redOrbit explains the deal struck by Yandex and Facebook to include Facebook public content from Ukraine, Belarus, Kazakhstan and Turkey. Private content will remain inaccessible, but Yandex believes that Facebook allowing access to public data will greatly enhance the volume of results.
The article states:
“Yandex will add up-to-date articles and videos, among other things that have had great resonance among Facebook users. In addition, the popularity of materials in the social network will be taken into consideration when ranking search results,” Yandex said.
The agreement is non-cash based, Reuters reports, and stands to benefit both parties. Yandex will improve the quality of its search results while Facebook will get more traffic. Both Yandex and Facebook make a significant portion of revenues from advertising.”
In the scene of Russian social networking, Facebook ranks fourth to such companies as Vkontakte, so while this deal will benefit Facebook’s visibility, Yandex will also show content from other networks. About a year ago, Facebook began protecting its data, which began the conversation leading to the deal. The two organizations worked together previously to build a social search app called Wonder.
Chelsea Kerwin, February 06, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
