Merger Targets Game Developers

February 22, 2014

Game developers hoping to strike it rich with whatever becomes the next Candy Crush have a new company offering them tools in their quest. Rebecca Grant reported “Mobile analytics firm Kontagent raises $5M, gears up for merger with PlayHaven” for VentureBeat.

The merger brings together Kontagent’s game analytics, which gathers player data for developers so that they can tweak their apps for a better player experience; and PlayHaven’s mobile monetization tools, so that those apps result in profits for the developers:

“The merger was in response to the increasingly crowded and fragmented mobile market — when it comes to both analytics and monetization. The consolidation of the two companies means they can offer customers a more complete, integrated set of tools.”

There are some seriously big numbers involved in this deal: the combined company will field a market of 22,000 apps to 400 million users monthly across 1 billion devices; the capital raised by both companies is now $26 million.

And remember, this is not a merger of the companies making the games; this is a merger of companies making the apps that help the developers make the games.

Laura Abrahamsen, February 22, 2014

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.