PathAR: Bold Claims
February 23, 2014
I came across a quite remarkable marketing assertion. The company using the wording is PathAR LLC, based in the midwest. Here’s what the company says:
Today 1 of the 3.8 Billion users of social media WILL impact your organization! Do you know who that 1 user is? How do we do it?
We built the world’s most advanced commercially available end-to-end solution for creating actionable intelligence from big data! Our proprietary intelligence engine powers Dunami, our web-based software platform. Dunami combines breakthrough advances in network analysis with advanced analytical techniques derived from long standing intelligence practices. Dunami’s broad capabilities are being used to Find, Understand, and Predict the behaviors of thought leaders and organizers on any topic, including identifying extremists, criminals, and others who are inciting potential violence around the globe!
When I read the statements, I wonder how predictive methods can pinpoint a single datum as the pivotal item of information.
Dunami, as a product/service name, poses some findability challenges. The name is in use for an exercise studio, a religious connotation, and a visual novel.
The company has filed for a trademark. See http://bit.ly/1hlK9mk. The company has a modest LinkedIn presence. See http://goo.gl/5a2JiK.
Is this another outfit chasing after IBM i2, Recorded Future, and the dozens of vendors listed on the Carasoft Web site?
Stephen E Arnold, February 23, 2014
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