Big Promises for Social Media Monitoring
February 28, 2014
The article titled How to Predict the Future Using Social Media Monitoring on Digimind claims to offer four methods to utilize social media for predictions in your business. The term “future perspective” is offered up, near the phrase “rendering the feeling of regret impossible.” The article’s four main points are Desires, Destiny, Fortune and Fate. Some of the advice offered under the Fate section (with the subtitle “Predict a Downfall”),
“With social listening, brands can set alerts if the number of negative mentions about them passes a certain level, in order to be able to react immediately. Social listening tools allow brands to cluster online information by keyword, media type, country, sentiment and influence as soon as it appears online, meaning the most impactful criticisms can be quickly located and dealt with immediately. Social clairvoyance means brands are predicting downfalls before they happen, and unsealing their fate with fully targeted responses.”
The article also suggests that businesses must hurry to keep up with the online insights available, and be aware of the search behaviors related to their sites. Of course, the question that one must ponder while reading about the wonders of predictive social media monitoring is, if it works, why aren’t all licensees wallowing in dough?
Chelsea Kerwin, February 28, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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