IBM Leads in Report on Perceived Capability
March 14, 2014
The article on Bloomberg BusinessWeek titled IBM Named a Leader in IDC MarketScape for Business Consulting Services explains the 2014 Worldwide Business Consulting 2014 Vendor Assessment report measuring client feedback by IDC Marketscape. Using their vendor analysis model IDC studies data to provide information on where a business stands in relation to other business in the same field. The report studied worldwide client perception of 600 of IDC’s clients. The article explains,
“IBM is “seen as the most capable of all firms at delivering value-creating innovation and driving innovation through an organization” when compared to other firms worldwide….”We are seeing that new models of engagement are reshaping the front-office agenda. Â Soon there will be no distinction between business strategy and the use of data,” said Sarah Diamond, general manager, IBM Global Business Services. “The IDC MarketScape report reinforces the need for a first-of-a-kind consulting practice such as IBM Interactive Experience to innovate client experience.”
Does pay to play delivers what IBM wants and needs? IBM credits their focused office approach and use of data and analytics for their client’s positive response. Clearly the survey indicates that IBM enjoys an excellent reputation for customer service. This praise for IBM’s consulting services comes as no huge surprise.
Chelsea Kerwin, March 14, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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