Meme Attention Deficit
April 27, 2014
I read “Algorithm Distinguishes Memes from Ordinary Information.” The article reports that algorithms can pick out memes. A “meme”, according to Google, is “an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.” The passage that caught my attention is:
Having found the most important memes, Kuhn and co studied how they have evolved in the last hundred years or so. They say most seem to rise and fall in popularity very quickly. “As new scienti?c paradigms emerge, the old ones seem to quickly lose their appeal, and only a few memes manage to top the rankings over extended periods of time,” they say.
The factoid that reminded me how far smart software has yet to travel is:
To test whether these phrases are indeed interesting topics in physics, Kuhn and co asked a number of experts to pick out those that were interesting. The only ones they did not choose were: 12. Rashba, 14. ‘strange nonchaotic’ and 15. ‘in NbSe3′. Kuhn and co also checked Wikipedia, finding that about 40 per cent of these words and phrases have their own corresponding entries. Together this provides compelling evidence that the new method is indeed finding interesting and important ideas.
Systems produce outputs that are not yet spot on. I concluded that scientists, like marketers, like whizzy new phrases and ideas. Jargon, it seems, is an important part of specialist life.
Stephen E Arnold, April 27, 2014
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