Airbnb Offers Prospective Hosts Guidelines for Higher Search Results Placement
May 14, 2014
Now here is an intriguing definition of search. Airbnb’s blog examines “How Search Works on Airbnb.” You may have heard of the site, which connects travelers to folks who have space to rent out. The post is directed at hosts looking to receive prominent positioning in Airbnb search results, and explains that rankings are based on considerations that affect a traveler’s experience. The write-up states:
“The factors that affect search can be broken down into a few high-level categories:
1. Quality of the listing. How appealing is the listing to guests and how good is the trip experience the host provides?
2. Ease of booking. How reliably and easily can a guest book the space?
3. Guest preferences. How well does the listing match the specific preferences and criteria of the person searching?
“It’s important to note that we are constantly working on improving search to better match guests and hosts, so the factors we use and how we use them may change over time. Because we take so many factors into account, comparing listings based on just a few characteristics doesn’t tell the whole story. Most importantly for hosts, you have control over many of the factors that we discuss below, so you can have an impact on where you appear compared to other listings.”
The post goes on to elaborate on each factor. For example, under “quality of the listing,” the article advises hosts on how to create an appealing listing with reviews and photos. See the article for more if you are curious. We think it’s interesting to see how some companies are tailoring their vertical searches to their unique audiences.
Cynthia Murrell, May 14, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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