The Rise of Internet Ad Revenue Continues

May 16, 2014

The article titled US Internet Ad Revenue Surpasses Broadcast on SFGate announced the tipping point for TV and print advertising has arrived. This may not come as a huge surprise to Generations X and Y who have watched with increasing annoyance as ads increased on internet videos across the board. Gone are the days when a Hulu-aired episode had just one commercial, or a Youtube video began right away, rather than pausing for an ad. The article states,

“For the first time, U.S. Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads.

That’s according to a report from the Interactive Advertising Bureau, which said Thursday that Internet advertising revenue rose 17 percent to a record $42.8 billion in 2013. Broadcast TV ad revenue, in comparison, was $40.1 billion in 2013.

Mobile advertising revenue more than doubled to $7.1 billion from $3.4 billion in 2012…”

The article credits the alteration to companies like Google, Twitter and Facebook and their augmented attendance to mobile ads. The survey was conducted by PricewaterhouseCoopers. The article does not comment on the future of Internet advertising revenue, but it is easy to imagine that the numbers will only continue to rise.

Chelsea Kerwin, May 16, 2014

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under Advertising, Mobile, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.