Improvements to Kidrobot Website Yield Positive Results
May 21, 2014
The article titled Kidrobot Turns to SLI Systems to Boost E-Commerce Sales and Strengthen Brand Visibility on EConsultancy LLC discusses the changes implemented on the Kidrobot website. Immediately visible on the website is the suggestion to “Try our NEW Search”, suggestive of the excitement at Kidrobot over the improvements, which have yielded an 87% increase in users finding what they are looking for (within the first five results to appear) since November 2013. The article quotes a Kidrobot employee as follows,
“From the capabilities of their technology to the helpfulness of their support, the whole package of working with SLI is a huge improvement from what we had before,” said Kelsey Vendetti, e-commerce and digital marketing manager for Kidrobot. “Learning Search has created a better overall user experience, and when visitors use Rich Auto Complete, it opens their eyes to all that we have to offer – they’re three to four times more likely to click on a search suggestion.”
Kidrobot sells trendy pop art toys with unique names, making search tricky for users who weren’t certain of exactly what they were looking for. SLI’s Rich Auto Complete aids in this by actually learning from past experience what customers are most likely trying to find.
Chelsea Kerwin, May 21, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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