Visage Dubbed the Latest in Visualization Software
June 11, 2014
The big data boom has made it vital for many companies to quickly and easily translate data points into pretty pictures. Now, FastCompany reports on the latest tool to help with that in, “A Tool for Building Beautiful Data Visualizations.” Of course, there are many programs that supply custom graphics templates for data visualization, and writer Margaret Rhodes links to an article that describes 30 of them. What makes this latest tool, called Visage, different enough to entice designers at prominent sites like Mashable, MSNBC, and A&E? It’s all about the flexibility, especially in branding. Rhodes explains:
That on-brand bit is where Visage shines. “There’s a spectrum of how people define ‘on brand,'” [Visage co-founder Jake] Burkett tells Co.Design. “What’s sufficient for most people are fonts and color palettes.” Visage’s tool has what Burkett calls “canned logos and color palettes,” but they’ll also produce templates in customized color selections–free of charge. “Give us your brand guidelines; it just takes us a little time,” Burkett says.
For taller orders, the Visage team will build a more sophisticated set of tools to channel a company’s visual language. They’ll be available only for the company in question, and even be made as open-source templates, so designers on staff can tweak them on the go. “Everything is designed to be dynamic,” Burkett says.
The Visage platform was launched in 2012 by Column Five Media. Founded in 2009, the design and branding company is based in Newport Beach, California, and maintains an office in Brooklyn, New York City. They also happen to be hiring as of this writing.
Cynthia Murrell, June 11, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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