Is it Possible, A Search Engine for Apps?
July 15, 2014
This cannot be true, a complicit search engine across multiple apps? Technology Review says that Quixey is working on such a beast in the article “Search Startup Quixey Aims To Be The Google Of The App Era.” More people are using applications over spending time on the Web and they’re using multiple apps as entryways to Internet content. It is bothersome to open one app to find one spec of information, and then do the same in another. Quixey wants to be the Google of applications and they have $74 million, 150 employees, and an old appliance store in Mountain View, CA to work on the idea.
Quixey’s wants the search box on a device to take queries and actively take the user to the exact information and action in an app to answer it. They have released a demo that searches for food and drink information using Yelp and Urbanspoon.
“ ‘The way people interact with the third-party apps installed on their phones is broken,’ says Liron Shapira, a cofounder and CTO of the company. It doesn’t make sense for people to hunt through a clutter of icons to find the app they need and to have to memorize how to navigate inside each one, he says. ‘A search bar is the better way to use third party apps—and the Quixey vision is to put that search bar on every device.’ That approach should be able to offer broader functionality than voice operated assistants such as Apple’s Siri or Microsoft’s Cortana, he claims.”
Quixey’s search engine is different from Web search engines. Instead of building a Web site index, its index is built on app store information, review sites, and deep links. Deep links are a hyperlink type that points to a specific place or function inside a mobile app. Deep links are mostly used for advertising, but Quixey wants to use them for function over advertisement. The company is still working out the project’s kinks and they are competing with Google, but what Google lacks Quixey is moving into the territory.
Whitney Grace, July 15, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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