Facebook Factoids
July 24, 2014
I enjoyed “Facebook Now Has 1.32 Billion Users, with 30 Percent Only Using It on Their Mobile—and the Average American Spends 40 minutes a Day on the Site.” Why read anything except the headline?
Tucked into this sensational write up was this gem:
The number of people who log in at least once a day on mobile devices was 654 million on average in June, up 14 percent from a year earlier.
The reason I highlighted this item is that it focuses on the problem Facebook poses to Google. Not only do hundreds of millions of people use Facebook on a notebook or desktop computer, Facebook’s mobile cohort is growing.
So what?
Facebook users willingly create content for Facebook. Facebook users willingly provide information to Facebook. Facebook captures implicit data from user behaviors.
Advertisers like this situation.
If Facebook keeps expanding its mobile advertising paw print, the Google will have to find a way to counter or take some steps that might be unpalatable to some folks.
In short, the headline tells a story, but the pressure on Google is not front and center where it should be. And search? Who thinks about that for either Facebook or Google? (My tiny voice says, “I do.”)
Stephen E Arnold, July 24, 2014
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