Forrester and Physical Storage: HP Autonomy May Like This Mid Tier Prognostication

August 23, 2014

I recommend reading “Forrester Says It’s Time to Give Up on Physical Storage Arrays.” The position of the mid tier consulting firm is clear: Local storage bad, cloud storage good. What’s missing is nuance. The comments point out a couple of issues with this Promethean assertion; for example:

  • The time has therefore come to recognize that arrays are expensive and inflexible, Baltazar says, and make the jump to virtual arrays for future storage purchases. Fancy words for outsource and off site.—from Ole Juul
  • Until workmen outside cut through your comms cable …… It can and does happen (Power cable for one company I worked for, water mains for another). We hear all about the resilience built up at the other end to near guaranty your data, but there’s always single points of failure much closer to home.—from Dappman
  • Data needs to be local. How can you move 1000TB of data around? The storage needs to be local to where it’s being used. Increasingly, the data is coming in from the cloud. What happens in the cloud stays in the cloud(R).—from Anonymous Coward

But for me the article tips Forrester’s hand with regard to HP Autonomy. HP is reporting record revenues from sales of PCs. HP is emphasizing the value of HP Autonomy IDOL as an enterprise app. Against this background, I noted this passage in the source article:

Forrester knows this, too: one of its analysts, Henry Baltazar, just declared you should “make your next storage array an app”.

I look forward to HP’s picking up on this “expert” opinion and giving the hobby horse a whack. Content marketing? Yep yep.

Stephen E Arnold, August 23, 2014

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